How 3PL Providers Help Improve Your Customer Satisfaction

Logistics Industry April 7, 2021

Today’s customer expects seamless experiences in return for their time, money and loyalty. For a business to succeed, it has become a requirement to provide an easy, singular shopping experience to secure your customers and avoid having them turn to a different business. Not convinced? What if we told you that 89% of customers are more likely to make another purchase if they had a positive experience?

Partnering with a third-party logistics provider helps to relieve the logistics aspect of your business. It is easier to allow a 3PL provider to handle your supply chain, warehousing, fulfillment, reverse logistics and more rather than handling it all yourself.

Not only does this supply you with additional time to spend on your business, but it also helps to improve your customer satisfaction rate. We have broken down some of the ways 3PL providers help with improving customer satisfaction. 

Better service for your customers

With the spike in online shopping and eCommerce businesses, shoppers have become more insistent and vigilant on the quality of their online shopping experiences. Third-party logistics providers can provide a more seamless service due to their expertise, technology, and established network. 

3PL providers will typically have robust systems that integrate your business and their warehouse to ensure orders are received and fulfilled almost immediately. 3PL providers have the omnichannel knowledge and firsthand experience on best practices to bring your customers the best services.  

Higher accuracy with orders

3PL providers are often equipped with the technology to provide you with accurate and updated information at all times. EDI softwares are typically in place to ensure that fulfilment dates are correct, inbound and outbound shipment dates are available, and inventory levels are accurately represented. 

These technologies help to ensure that the correct orders are received at the customer’s front door. 3PL providers that integrate up-to-date technologies and utilize methodologies such as Six Sigma are useful with executing accurate logistics.

Quick responsive services

Customers expect quick and reliable service, including how fast and effective your response rate is. Partnering with a 3PL provider provides you with the help you need when it comes to customer service. Their extensive resources help to ensure that customers' needs are met in time and to their expectations. 

3PL providers will often have a customer service department to mitigate any customer issues and complaints. Additionally, your 3PL partner should have a reverse logistics system in place to provide customers with a seamless return process. 

Faster and cost-effective deliveries

Originated through Amazon, demand for same-day and next-day delivery has skyrocketed and been adopted among retailers everywhere. With 51% of retailers already offering same-day shipping and estimated to increase to 65% in two years. it’s no surprise that fast, cost-effective deliveries are highly sought after. 

With a 3PL provider, you are likely to be able to offer your customers better delivery rates and speed as opposed to operating it yourself. 3PL providers have fully established network of facilities, providing them with the buying power required to supply and fulfill this expectation. After all, 68% of shoppers use free delivery as their top consideration for purchases made. 

Personalization

Lastly, personalization is a great perk that comes with many 3PL providers. If you can deliver a unique touch through personalizing delivered packages, you are more likely to increase sales. Your 3PL provider may be able to supply you with greater personalization offerings due to their flexible space, labour, and network. 

Partnering with McKenna Logistics to boost your customer satisfaction 

McKenna Logistics understands the importance of customer satisfaction. With over 70 years of experience, McKenna offers all of the services and tools that help contribute to your customers’ happiness.

McKenna is a team of dedicated logistics-consulting professionals you can rely on. If you have questions about our third-party logistics (3PL) services or our warehouse locations and options, contact us today to get a free quote!